Kampania

LoweKrowe

The LoweKrowe Campaign is a new way of communicating about the beef sector in Poland and the European Union. We are witnessing a significant radicalization of the discussion about the social role of meat. Arguments are not discussed on scientific grounds but in social communication channels, where they mix with myths and stereotypes.
Meat products and animal husbandry are presented as unequivocally bad, unnecessary, negatively impacting the climate, consuming vast amounts of water, and contributing to environmental pollution. The truth is completely different!

Bądź na bieżąco z faktami

Register for our Newsletter to stay up-to-date with the latest research, analyses, and news from the beef industry. The Newsletter is an invaluable source of information that dispels myths and provides reliable data and arguments, essential for a full understanding of the sector.
We invite you to follow
the #LoweKrowe campaign
on social media.

We share the latest
analyses and provide
only verified data.

We create a space
for everyone looking
for credible information.