Campaign
LoweKrowe
The LoweKrowe campaign is a new way of communicating about the beef sector in Poland and the European Union. We are observing a significant radicalization of the discussion on the social role of meat. Arguments are not discussed on a scientific basis but in social communication channels, where they are mixed with myths and stereotypes.
Meat products and animal husbandry are presented as unequivocally bad, unnecessary, negatively impacting the climate, consuming vast amounts of water, and contributing to environmental pollution. The truth is completely different!
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We invite you to follow
the #LoweKrowe campaign
on social media.
the #LoweKrowe campaign
on social media.
We share the latest
analyses and provide
only verified data.
We create a space
for everyone looking
for credible information.
for everyone looking
for credible information.